Adjunct Professor Judy Drennan
Adjunct Professor
QUT Business School
Advertising, Marketing and Public Relations
QUT Business School
Advertising, Marketing and Public Relations
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Judy Drennan holds a Master of Education (University of Melbourne) and a PhD (Deakin University) which focussed on information technology networks and small businesses. Judy's research direction has extended from her PhD thesis with two key research themes emerging from this study: e-marketing and entrepreneurship. Since 2002, Judy's research has expanded to include:
- Mobile phone marketing (m-marketing)
- Social marketing
- Services marketing
- Social entrepreneurship
- Smart services.
Future collaboration interests include the impact of mobile phones on consumer well-being and the evaluation of the effectiveness of online health intervention programs.
Judy has received multiple teaching and best paper awards.
more...Publications
Author publications, as listed on QUT ePrints
http://eprints.qut.edu.au/view/person/Drennan,_Judy.html
Research areas
m-marketing
social marketing
services marketing
Marketing
Identifiers
Contacts
Name: Adjunct Professor Judy Drennan
Email: j.drennan@qut.edu.au
Phone: +61 7 3138 5308
Fax: +61 7 3138 1811
Other
Date record created:
2012-04-27
Date record modified:
2018-07-01T12:05:23
Record status:
Published - Open Access