Professor Judy Drennan
QUT Business School
Advertising, Marketing and Public Relations
Judy Drennan holds a Master of Education (University of Melbourne) and a PhD (Deakin University) which focussed on information technology networks and small businesses. Judy's research direction has extended from her PhD thesis with two key research themes emerging from this study: e-marketing and entrepreneurship. Since 2002, Judy's research has expanded to include:
- Mobile phone marketing (m-marketing)
- Social marketing
- Services marketing
- Social entrepreneurship
- Smart services.
Future collaboration interests include the impact of mobile phones on consumer well-being and the evaluation of the effectiveness of online health intervention programs.
Judy has received multiple teaching and best paper awards.more...