2017-03-01T02:18:53 q28

Professor Judy Drennan

Professor
QUT Business School
Advertising, Marketing and Public Relations
Viewed: 147

Judy Drennan holds a Master of Education (University of Melbourne) and a PhD (Deakin University) which focussed on information technology networks and small businesses. Judy's research direction has extended from her PhD thesis with two key research themes emerging from this study: e-marketing and entrepreneurship. Since 2002, Judy's research has expanded to include:

  • Mobile phone marketing (m-marketing)
  • Social marketing
  • Services marketing
  • Social entrepreneurship
  • Smart services.

Future collaboration interests include the impact of mobile phones on consumer well-being and the evaluation of the effectiveness of online health intervention programs.

Judy has received multiple teaching and best paper awards.

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Publications

Author publications, as listed on QUT ePrints http://eprints.qut.edu.au/view/person/Drennan,_Judy.html

Research areas

m-marketing
social marketing
services marketing
Marketing

Connections

Is owner of
Survey of M-Services  (Research data set)
Is principal investigator of
Survey of M-Services  (Research data set)

Contacts

Name: Professor Judy Drennan
Phone: +61 7 3138 5308
Fax: +61 7 3138 1811

Other

Date record created:
2012-04-27
Date record modified:
2017-03-01T02:18:53
Record status:
Published - Open Access