Judy Drennan holds a Master of Education (University of Melbourne) and a PhD (Deakin University) which focussed on information technology networks and small businesses. Judy's research direction has extended from her PhD thesis with two key research themes emerging from this study: e-marketing and entrepreneurship. Since 2002, Judy's research has expanded to include:

• Mobile phone marketing (m-marketing)
• Social marketing
• Services marketing
• Social entrepreneurship
• Smart services.

Future collaboration interests include the impact of mobile phones on consumer well-being and the evaluation of the effectiveness of online health intervention programs.

Judy has received multiple teaching and best paper awards.