2020-11-06T15:24:21 q8

Survey of M-Services

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A web-based survey was conducted with 250 people, 59% women and 41% men aged between 17 and 19 to 40+ years. The aim of the survey was to discover the factors influencing the use of m-services (mobile services) in the context of consumers' existing relationships with mobile devices; the type of involvement relevant to this consumption domain; and whether the personal attributes of innovativeness and self-efficacy influence use of m-services.

Data was collected by placing the survey in a prominent position on a university school's homepage. A number of email invitations were sent to staff and students directing them to the survey and requesting they forward the survey to others, especially those outside of the university community.

Survey data is in SPSS format and was analysed using SPSS Amos (structural equation modelling software).

Access rights

The owners of this data collection reserve the right to provide access to the data by negotiation. You could be required to indicate your intended use of the data and to fulfil other terms and conditions as determined by the data owners. For permission to view/re-use this data set, please contact Judy Drennan at j.drennan@qut.edu.au or by phoning +61 7 3138 5308.

Geographical area of data collection

northlimit= -9.221084; southlimit= -54.777218; westlimit= 112.921454; eastlimit= 159.105459; projection= WGS84


Drennan, Judy and Sullivan Mort, Gillian. (2005). Marketing M-Services: Establishing a Usage Benefit Typology Related to Mobile User Characteristics. The Journal of Database Marketing and Customer Strategy Management, 12(4), pp. 327-341. http://eprints.qut.edu.au/22140/
Mort, Gillian and Drennan, Judy. (2007). Mobile communications: a study of factors influencing consumer use of m-services. Journal of Advertising Research, 47(3), pp. 302-312. http://dx.doi.org/10.2501/S0021849907070328

Research areas

Mobile communication systems
Consumer behaviour
Mobile commerce
Wireless communication systems
Electronic markets

Cite this collection

Sullivan ,Mort; Drennan,Judy. (2012): Survey of M-Services. [Queensland University of Technology]. https://doi.org/10.4225/09/5885a4a373113

Related information

Professor Gillian Sullivan Mort, Head (Department of Marketing and Tourism and Hospitality) (La Trobe University) - collaborator http://www.latrobe.edu.au/law/about/staff/profile?uname=G2Sullivan

Data file types



© Queensland University of Technology, 2003.

Dates of data collection

From 2003-01-01 to 2003-12-31


Has chief investigator
Judy Drennan  (Researcher)
Is owned by
Judy Drennan  (Researcher)


Name: Judy Drennan


Date record created:
Date record modified:
Record status:
Published - Open Access